Profitability Planning Features & Benefits
Feature |
Benefit |
Unique analytical views of data using powerful reporting, graphing and What-If functionality |
Spend more time analysing data to develop greater understanding and benefits |
Consolidate information from any source (e.g. Market Data, Accounts Specific Data and Consumer Panel Data) |
Single data source from which to analyse sales
Single user-interface minimises training requirements and allows user to extract maximum benefit
Analyse data across different source system using a single consistent set of product descriptions, etc |
Consolidate ex-factory sales and forecasts from internal systems so comparisons can be made to consumer sales |
Track sales through the pipeline to identify stockpiling, promotional buy-in, etc.
Evaluate risk to forecasts |
Compare data from systems with different levels of time |
Compare data between various sources, e.g. weekly consumer sales to period forecasts
|
Compare your company sales to competitors, across accounts and channels |
Track market shares and identify reasons for changes
Track competitor activities and evaluate steals |
Track sales performance within the market as a whole and within individual channels |
Review market sales and drill down into the account detail when required |
Re-segment data at any time |
Analyse product sales using retailer segmentation, internal segmentation or consumer classifications derived from market research
|
| Single data source for analysis |
Data can be used for Range Reviews, Promotion Evaluations, etc. |
