Features

Benefits

• Examine retailer performance by:
  - Benchmarking
  - Under and over trading
  - Comparative growth
  - Seasonal performance, etc
• Interactive real time reports and charts
• A Comprehensive set of analyses
• Explain retailer performance by:

  Range/assortment analysis         (depth of range, breadth of range, the right range)

  Pricing strategies/tactics             (overall pricing, item price matching, breadth of price offering)

  Deployment of promotional investment                                     (reliance, efficiency, effectiveness)

• Market and account analyses made easy
(Saves you time) 
• A straightforward workflow to category assessment (More time on insight and action planning) 
• Powerful analyses ready prepared
(Gain influence by demonstrating your capabilities)
• Structured workflow ensures logical and robust analyses
• Increased level of insight identifies the hidden opportunities
• Leads to increased effectiveness of category initiatives
• Common user interface across category teams encourages common approaches to category projects