EPOS Consolidation
Companies now have access to more data than ever before. Retailers are providing more data to their suppliers on a regular basis and at a level of detail previously unavailable. Market Data providers are capturing sales from more channels and consumer data is becoming increasingly sophisticated and detailed with the growth of loyalty card information.
The challenge for most companies now is to manage this mass of data and extract the maximum benefit. The key is to consolidate the information into a single system where the data may be compared and analysed in a consistent and user-friendly way. ProAct allows you to minimise the time spent maintaining the data so that more time can be spent on analysis and extracting real benefit and knowledge.
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Benefit |
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Unique analytical views of data using powerful reporting, graphing and What-If functionality
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Spend more time analysing data to develop greater understanding and benefits
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Consolidate information from any source (e.g. Market Data, Accounts Specific Data and Consumer Panel Data)
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Single data source from which to analyse sales
Single user-interface minimises training requirements and allows user to extract maximum benefit
Analyse data across different source system using a single consistent set of product descriptions, etc
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Consolidate ex-factory sales and forecasts from internal systems so comparisons can be made to consumer sales
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Track sales through the pipeline to identify stockpiling, promotional buy-in, etc.
Evaluate risk to forecasts
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Compare data from systems with different levels of time
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Compare data between various sources, e.g. weekly consumer sales to period forecasts
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Compare your company sales to competitors, across accounts and channels
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Track market shares and identify reasons for changes
Track competitor activities and evaluate steals
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Track sales performance within the market as a whole and within individual channels
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Review market sales and drill down into the account detail when required
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Re-segment data at any time
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Analyse product sales using retailer segmentation, internal segmentation or consumer classifications derived from market research
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Single data source for analysis
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Data can be used for Range Reviews, Promotion Evaluations, etc.
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