Market Analysis

Market Viewer provides organisations with a new way of analysing market data.

The volume of data available to an organisation is vast and historically, data viewing tools have focused on reporting. Market Viewer is different.

Market Viewer:

Building on the workbook approach of our CS Range Manager application, Market Viewer offers OLAP functionality enabling market data to be viewed by product, account and time. The application is available with our standard set of analyses that provides unique insights into how the market is performing. As with all our applications, all the analyses can be customised to suit your exact requirements either by ourselves or by the user.

Insight Explorer:

Insight Explorer enables the category manager to benchmark the market, retailer and category and then drill down and discover the contributing factors of range, price and promotion.

Insight Explorer provides you with the competitive edge when analysing category performance. Within a few minutes the category manager is able to assess the overall performance of the category and then drill through the levels of segmentation to SKU pinpointing areas of particular strength or weakness. The comprehensive set of analyses ensure that you have complete understanding of the category, thus ensuring that the correct decisions are made. Suppliers invest millions in continuous data sources (retail audit etc), now with Insight Explorer you can improve the return on your investment.