Promotion Evaluation
Matching the most effective promotion mechanic to specific brands and account is a challenge that all our clients face. Understanding the impact a promotion has had on sales can give valuable insight into the success of future campaigns and promotional strategies.
Our promotional evaluation tool can be used to interrogate EPOS data and model promotional activity. Data can be imported from Market Data Sources and Account Specific Sales Systems. Customisable views allow the user to evaluate all aspects of the promotion mechanic.
Features
- Flexible interfacing with cross referencing
- Customisable hierarchies
- High level of user interactivity
- Analyse steals, cannibalisation, return on investment and price elasticity
- Analyse profit to manufacturer and retailer
- All promotion evaluations are stored in the database for future reference
Benefits
- Consolidate data from a variety of data sources
- 100% fit to your business
- Analyse at any level of detail
- Analysts have a high level of control over how the evaluation is performed ensuring that the analysis can be adapted to the changing needs to the business.
- Data can be viewed using predefined report and graph templates for quick and easy analysis.
- Reports and graphs can be modified or new ones created
- Create win-win scenarios
- Creates a valuable resource when planning future promotions
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